Is Airtel going to increase tariffs? looking to raise tariffs to offset the current pressure.
Is Airtel going to increase tariffs? Leading telecom companies in the country are reportedly gearing up to raise mobile recharge tariffs. Mobile tariffs have not been increased for more than a year and a half. Finally, in December 2019, Bharti Airtel, Reliance Jio, and Vodafone Idea, the three largest telecom companies in the country, raised tariffs. Airtel is reportedly looking to raise tariffs to offset the current pressure on the telecom sector. Until then, Airtel had said it needed to raise tariffs in many cases. However, Airtel said it was not ready to raise tariffs unilaterally and wanted other telecom companies to join hands. Bharti Airtel Chairman Sunil Mittal clarified the latest tariff hike. He made it clear that they would not hesitate to raise tariffs if other telecom companies came together.
However, Sunil Mittal said that arbitrary decisions could not be taken in this regard. They said they did not intend to raise tariffs massively. However, he acknowledged that their numbers were not enough to defeat the government. He urged the rest of the telecom companies to come together with them to increase the tariffs.
Is it possible to increase tariffs?
Market experts say that while Airtel is pushing for tariff hikes, it may not be possible in the current circumstances. Reliance Jio has teamed up with Google to launch the world’s cheapest smartphone. The company announced at the recent Reliance AGM that the smartphone will be launched in the market on September 10. When it comes to this smartphone market, the competition among the leading telecom companies in the country is likely to reach even higher levels. Reliance Jio hopes to further increase the number of its customers in the country through this smartphone. Market analysts believe that Reliance Jio is unlikely to raise tariffs at this juncture.